Interview them in the moment they're living it.
Reach people wherever they are, on the gym floor, in the supermarket aisle, at home in the evening. No scheduling, no cameras.
Catch them in the act.
The richest insight happens in the moment, not in a survey filled out later from a vague memory.
At the gymMid-workout
Answered between sets, with the reasoning still intact.
In the aisleAt the shelf
The real purchase moment: what drew the eye, which brand won.
CommutingOn the move
Five minutes on the train, where their attention already is.
How a messaging interview runs.
Same moderation logic as voice, in a format people answer on their own time.
- 01
It follows the routine.
Async messaging across hours or days captures the full arc of a behaviour, with none of the diary-study coordination.
Type or record... - 02
They can answer out loud.
Spoken replies keep the emotion and hesitation, and are transcribed and probed like any other answer.
Type or record... - 03
People type what they will not say.
On money, health or work, writing lowers the stakes. Participants disclose more when they are not on camera.
Type or record...
A survey asks once and moves on. This asks why.
Dynamic follow-ups in writing - not a fixed open-text box.
The interview can see, in both directions.
Show participants a stimulus, or ask them to photograph their own world.
You show them
Send a concept, packaging variant or ad into the conversation, then probe what made the first impression.
They show you
Userflix reads the photo they send and probes what is actually in frame, not what they remember.
Voice, or messaging?
Not a quality ladder. A choice driven by your topic and the moment you need to capture.
The depth of an IDI. For hundreds.
Live, close and direct. Best for concept tests and rich emotional register.
Explore VoiceMeet them where they are.
In the moment, unfiltered, anywhere. Best for in-situ, sensitive and global studies.
Start the conversationCommon questions
Meet your participants where they are.
See a real messaging interview - voice notes, photos, and all.