Interview them in the moment they're living it.
An adaptive conversation that reaches people wherever they are - on the gym floor, in the supermarket aisle, or at home in the evening. No scheduling, no cameras, no friction.
They bring the scene. Not a reconstruction from memory - what's actually in front of them, right now.
Catch them in the act.
The richest insight happens in the moment - not in a survey filled out later from a vague memory. Messaging meets people exactly where the decision is made.
At the gymMid-workout
Reached for the protein bar right there. Answered between sets - emotion and reasoning intact.
In the aisleAt the shelf
The real purchase moment - what drew the eye, what held them back, which brand won and why.
CommutingOn the move
Five minutes on the train, headphones in. The conversation fits where their attention already is.
At home, in the kitchen, in the habit.
Some research cannot be snatched in a moment - it needs to follow a routine. Async messaging across hours or days captures the full arc of behaviour without diary-study coordination overhead.
- Answered on their schedule, at home or on the go
- Diary studies and journey mapping - no coordinator
- Captures context surveys ask people to remember
- Ideal for in-home use, routines, and longitudinal work
Protein bar shelf, right after training
The richness of voice, without booking a session.
Participants can reply out loud whenever suits them - so you still get emotion, hesitation, and natural speech. Spoken replies are transcribed automatically and probed like any other answer.
- Spoken replies, transcribed and analysed automatically
- Tone and emphasis preserved in the record
- No calendars, no time zones, no no-shows
I opened it straight after training. The smell was stronger than I expected, but in a good way - it made it feel more like a reward.
People type what they won't say.
On money, health, the workplace - anything carrying social pressure - writing lowers the stakes. Participants disclose more when they're not on camera and not face to face.
- Less social-desirability bias on sensitive topics
- Time to reflect before answering
- Reaches people who would never join a video call
A survey asks once and moves on. This asks why.
Dynamic follow-ups in writing - not a fixed open-text box.
The interview can see - in both directions.
Show participants a stimulus and probe their reaction. Or ask them to photograph their world and let the interview respond to what's actually in frame. Both work in messaging.
Present a concept. Probe the reaction.
Send a stimulus image - a concept, packaging variant, or ad - directly into the conversation. The participant reacts, and Userflix probes why.
- Concept and packaging testing at scale
- Ad and creative review, storyboards
- The reasoning behind the first impression
Take a look at that - what's your first reaction?
Less plastic, same premium scent. Refill at home, keep the bottle.
Their world. Not their recollection of it.
Ask participants to photograph something from their environment. Userflix reads the image and probes what's actually in frame - not what they remember.
- Shelf, fridge, receipt, product in use
- Probes what's in the photo, not what was described
- Ideal for in-home, category, and shopper studies
here it is - always the same spot
Casual to answer. Rigorous underneath.
The chat feels effortless. The analysis behind it runs on the same Userflix engine as voice studies - dynamic follow-ups, every finding traced to the verbatim, GDPR by design.
Mobile-first
Built for the device it's answered on, wherever that is.
Global by default
50+ languages, any time zone, no recruiter coordination.
Lowest cost per interview
The most affordable way to reach real depth at scale.
Voice, or messaging?
It's not a quality ladder - it's a choice driven by your topic, your participants, and the moment you need to capture.
Common questions
Meet your participants where they are.
See a real messaging interview - voice notes, photos, and all.