Understand every segment, not just the average.
Learn how your audience thinks and feels across segments and markets, in their own words. One design runs everywhere, in 50+ languages, and the report keeps each group visible instead of averaging it away.
Why use Userflix for audience understanding
Userflix lets insight teams cover every segment and every market in one study, and read each one on its own terms.
Every segment, its own read
Age, category use, region, market. Each group is fielded and reported separately, so a small but important audience is never averaged into the mean.
One design, every group
The same guide and the same probing logic across segments and countries, in the participant's own language. Differences you see are real differences, not artefacts of a different instrument.
Compare in one report
Themes and counts side by side by segment and market, quotes in the original language and in yours, each traced back to its interview.
How the study runs
The brief: how four customer segments across six countries think about the category, and where they diverge.
- 01
Define the groups
List the segments and markets that matter and the quota for each. The setup agent writes one guide that runs across all of them.
- 02
One guide, every language
Write it once. Userflix conducts it natively in 50+ languages, by voice or messaging. Internal terminology settings keep product names consistent across languages.
- 03
Field every group in parallel
Local panels or your own lists, each segment and market with its own link and redirect. Time zones stop mattering, and adding a group adds participants, not weeks.
- 04
Read each group on its own terms
Themes and counts by segment and market, with the groups that diverge flagged. Ask the study where the under-35s and the over-55s disagree.
Two ways to run it
Voice when presence matters. Messaging when the moment matters. Same moderation logic, same traceable analysis.
Who runs this
Teams that ask these questions regularly, and the methods Userflix replaces.
Consumer Insights (CMI)
Dynamic voice interviews at scale
ExploreRolesResearch Agencies
Expand capacity without adding headcount
ExploreRolesStrategy & Innovation Teams
Validate strategic opportunities
ExploreComparisonTraditional IDIs
ExploreComparisonManual Moderation
ExploreComparisonFocus Groups
ExploreCommon questions about audience understanding
Ready to understand your audience?
Cover every segment and every market in one study