Hundreds of conversations, no room to book.
Individual conversations with hundreds of people, in days, without group dynamics or a room to book. Here is how Userflix compares with a focus group.
Same brief, run here
What you would do in a focus group, and what happens on Userflix.
- 01
The discussion guide
Same guide, one to one. The setup agent takes your guide as it is. Every participant gets every question, not the share of airtime a group allows.
- 02
The stimulus reveal
Concepts, packs and ads appear at the planned moment in each interview. First reactions are not shaped by whoever speaks first.
- 03
The moderator's probes
Dynamic follow-ups on every answer, in every interview, with the same consistency.
- 04
The viewing room
A report that fills as interviews land. Stakeholders read findings the same day and click any count through to the transcript.
- 05
The debrief
Ask the study. Instead of asking what the group thought of B, get the answer with cited excerpts.
Userflix vs Focus Groups
Participants per study
Influence of other participants
Speaking time per participant
Stimulus exposure
Markets per study
Evidence behind each finding
When to use Userflix instead of Focus Groups
- You need insights fast and can't wait weeks to schedule sessions
- Budget constraints make focus groups expensive
- You want to avoid group dynamics influencing individual responses
- You need to reach participants across multiple time zones
- You want to scale beyond what one room can hold
Userflix is ideal when you need faster, more cost-effective research that eliminates group bias and scheduling complexity. It's perfect for teams who want to conduct individual depth interviews at scale, without the overhead of traditional focus group logistics.
Fair comparison
When a focus group still wins
- You want to watch people build on each other's ideas in real time
- The output is a workshop or co-creation session, not a set of findings
- Stakeholders need to observe live from behind the glass
Userflix is a third field between survey and classic qual. It extends research expertise, it does not replace it.
Next step
See how the interviews run, or pick a use case.
Ready to transform your research?
Individual depth, hundreds at a time.