Concept & Prototype Testing

Identify concepts worth investing in.

Test concepts and prototypes with real users before committing development resources. Get rich feedback on usability, value proposition, and market fit.

Concept & Prototype Testing with Userflix

Why use Userflix for concept testing

Userflix enables product and innovation teams to validate ideas quickly, understand user needs, and reduce product risk.

Show, then probe
Sketches, prototypes and concept boards appear mid-interview. Userflix asks what people noticed, what confused them and what they would pay for.
Compare concepts fairly
Every participant gets the same structured task, including rankings and scales, then open follow-ups. Counts are code-based, not estimated.
Iterate the same week
Set up in minutes, run in parallel, read the report as interviews land. Test the next version while the learning is fresh.

How the study runs

The brief: which of three early concepts deserves the next quarter of development.

01
Set up the comparison
Upload concept boards, sketches or a Figma link. The setup agent writes the guide: unprompted needs first, then each concept, then the comparison. Choose whether every participant sees all concepts or one each.
02
Show, then probe
Each concept appears mid-interview. Userflix asks what they noticed first, what it is for, what is missing and what they would pay. Vague answers get a follow-up.
03
Add the structured layer
Rating scales, a ranking across concepts, a purchase-intent question with a probe on the score. Counts come from these tasks, not from estimates.
04
Read the report as it fills
Preference and intent by concept and segment, reasons ranked by how many gave them, quotes linked to the interview. Ask the study what confused people about concept B.