Validate ads and messaging before launch.
Test creative concepts, ad variations, and messaging with your target audience before investing in campaigns. Get honest feedback that helps you optimize for impact.
Why use Userflix for creative and message testing
Userflix enables marketing teams to test creative concepts quickly, iterate based on feedback, and launch campaigns with confidence.
Every format, in context
Video, static, audio, taglines and copy variants. Stimuli appear at the right moment and the conversation follows the reaction.
Reactions, not just ratings
A score plus the reason behind it. Userflix probes on what people remembered, what felt off and what they would tell a friend.
Variants side by side
Test several executions with matched audiences and read a comparison in one report, with quotes traced to interviews.
How the study runs
The brief: two cuts of a video ad and three taglines, one week before the media booking.
- 01
Load the executions
Video cuts, statics, audio, taglines, copy variants. Set the exposure order or rotate it to control order effects.
- 02
Unaided first
Before any stimulus, Userflix asks about the category and the brands people already use, so you have a baseline.
- 03
Show and follow the reaction
The ad plays inside the conversation. Userflix probes recall, message takeout, what felt off and who it is for. Appeal and intent scales follow, then a probe on what would make it a ten.
- 04
Compare in one report
Executions side by side by segment. Message takeout coded and counted. Standout quotes. Ask the study which line people repeated back.
Two ways to run it
Voice when presence matters. Messaging when the moment matters. Same moderation logic, same traceable analysis.
Who runs this
Teams that ask these questions regularly, and the methods Userflix replaces.
Brand & Marketing Teams
Test concepts faster than focus groups
ExploreRolesConsumer Insights (CMI)
Dynamic voice interviews at scale
ExploreRolesResearch Agencies
Expand capacity without adding headcount
ExploreComparisonFocus Groups
ExploreComparisonOnline Surveys
ExploreComparisonSynthetic Respondents
ExploreCommon questions about creative and message testing
Ready to test your creative?
Validate ads and messaging before launch with real audience feedback