The depth of an IDI, for hundreds at once.
The one-to-one depth of an in-depth interview, run for hundreds of people at once by Userflix. Here is how it compares with a moderated IDI.
Same brief, run here
What you would do in a moderated IDI, and what happens on Userflix.
- 01
Recruiting and scheduling
Share a link. Participants join when they are free, in any time zone, with no calendar.
- 02
The moderator's guide
Uploaded as it is, or drafted with the setup agent. Script adherence set to match how strictly you would follow it.
- 03
Rapport and probing
Voice to voice, with follow-ups on hesitation and vague answers. In the Nielsen Norman Group evaluation, participants described feeling heard.
- 04
Transcription and coding
Automatic. Themes coded and counted across all interviews as they land.
- 05
The topline
A report with quotes linked to the moment, and ask your study for the questions the topline did not answer.
Userflix vs Traditional IDIs
Interviews in parallel
Consistency between interviews
Scheduling
Languages without a translator
From last interview to report
Moderator time per interview
When to use Userflix instead of Traditional IDIs
- You need to conduct multiple interviews simultaneously
- Budget constraints limit the number of interviews you can afford
- You want consistent questioning across all interviews
- You need faster turnaround times for insights
- You're conducting exploratory research at scale
Userflix excels when you need the depth of in-depth interviews but require scale, consistency, and speed. It's perfect for teams who want to eliminate scheduling overhead while maintaining interview quality and getting real-time insights.
Fair comparison
When a human moderator still wins
- Highly sensitive or emotionally charged topics
- Senior stakeholder or expert interviews where rapport is the point
- Exploratory sessions where the guide itself is still being discovered
Userflix is a third field between survey and classic qual. It extends research expertise, it does not replace it.
Next step
See how the interviews run, or pick a use case.
Ready to scale your research?
Experience the depth of IDIs at the scale of surveys