For Brand & Marketing Teams

Test creative faster than a focus group can convene.

Show ads, packaging and messaging to hundreds of people in one-to-one conversations. No group dynamics, no scheduling, and the why behind every reaction.

What changes for you

Stimuli shown mid-conversation, reactions probed one to one, and results compared across segments in a single report.

Stimuli mid-conversation
Upload images, videos and copy variants. Userflix shows them at the right moment and probes for the reasoning behind the reaction, not just a score.
Honest, individual reactions
One-to-one interviews remove dominant voices and social pressure. Sensitive reactions come through, especially in messaging where writing lowers the stakes.
Segments and markets in parallel
Run the same study across audiences and languages at once and compare reactions side by side in one report.

A study you would run this quarter

The pre-launch creative check.

01
Brief to guide
Paste the campaign brief or the agency's creative rationale. The setup agent drafts objectives and a guide with the stimulus points already marked. Edit the blocks, set the interview length.
02
Load the executions
Two video cuts, three pack variants, four taglines. Set the exposure order or rotate it. Add an appeal scale and a ranking task after the open reactions.
03
Reach the audience
Share the link with your panel or a partner panel. Voice when you want to hear the reaction as the ad plays. Messaging when you want first impressions from people in a queue or on a sofa. Same guide in every market language.
04
Read the comparison
Preference and intent by execution and segment, reasons ranked by how many people gave them, quotes linked to the interview. Before the creative review, ask the study what people remembered from cut B.