For Strategy & Innovation Teams

Reduce strategic risk with evidence from real people.

Test hypotheses, market opportunities and early concepts with hundreds of real conversations, across markets, before you commit.

What changes for you

From hypothesis to evidence in days, with real participants rather than simulations, across every market in one study.

Hypotheses to evidence
Turn a strategic question into an interview guide with the setup agent, launch, and read findings as interviews land.
Real people, not simulations
Synthetic personas can inspire hypotheses. Decisions need evidence. Every insight here comes from a real participant and links to their words.
Any market, one study
Interview across countries and languages simultaneously and compare what drives adoption where.

Would they pay for it?

01
Frame the hypothesis
State it in one sentence. The setup agent builds a guide that explores current behaviour and workarounds before it shows anything, so you learn the unprompted picture first.
02
Show the concept
A one-page concept board, a landing page URL, a pricing table, shown mid-interview after the open part. Add a likelihood scale, a ranking against the alternatives people use today, and a probe on the score.
03
Field across markets
Professionals through specialist panels, consumers through consumer panels, and messaging for the people who would never take a call. Same guide in each market's language.
04
Take evidence to the board
Adoption drivers and objections by market, ranked by how many raised them, quotes from real people. Ask the study for the counter-evidence before someone else does.