Track brand health, and the why behind it.
Run the same brand study wave after wave and watch awareness, associations and perception move. Every number arrives with the conversations that explain it, so you know what changed and why.
Why use Userflix for brand tracking
Userflix lets brand teams run a tracker that reports the movement and the reason for it in the same report.
Waves you can actually compare
The same guide, the same probing logic and the same coding every wave. Movement between waves is movement in the market, not a change of instrument.
Every number with its why
Awareness, consideration and attribute scores come with the open answers behind them. When a score drops you read the conversations that moved it.
Competitors in the same frame
Show competing brands, packs or ads mid-interview, wave after wave, and track your position against them rather than in isolation.
How the study runs
The brief: a quarterly tracker on brand health against two competitors, with an explanation the board will accept.
- 01
Set the baseline wave
The guide opens unprompted: category, open brand recall, what comes to mind and when it is used. Then prompted awareness, consideration and attribute scales. This wave becomes the benchmark.
- 02
Fix the stimuli you will keep
Your logo and pack, competitor packs, the current positioning line. The same set returns every wave, so the comparison holds.
- 03
Re-run on your cadence
Monthly, quarterly, or around a campaign. Panels give you a comparable sample each time, and because fielding is parallel a wave takes days, not weeks.
- 04
Read the movement and the reason
Scores by wave and segment, attribute counts trended, and the themes that shifted with them. Every point on the line opens the quotes underneath it. Ask the tracker what changed since last quarter.
Two ways to run it
Voice when presence matters. Messaging when the moment matters. Same moderation logic, same traceable analysis.
Who runs this
Teams that ask these questions regularly, and the methods Userflix replaces.
Brand & Marketing Teams
Test concepts faster than focus groups
ExploreRolesConsumer Insights (CMI)
Dynamic voice interviews at scale
ExploreRolesStrategy & Innovation Teams
Validate strategic opportunities
ExploreComparisonFocus Groups
ExploreComparisonOnline Surveys
ExploreComparisonSynthetic Respondents
ExploreCommon questions about brand tracking
Ready to track your brand?
Run waves that report the movement and the reason for it